Whilst the reminder of not investing more than you are willing and able to lose cannot be repeated enough times, I do reckon it is important to put things into

Whilst the reminder of not investing more than you are willing and able to lose cannot be repeated enough times, I do reckon it is important to put things into perspective: A very significant majority of traditional start-ups eventually fail, e.g. these articles from Forbes listing 90% (https://www.forbes.com/sites/neilpatel/2015/01/16/90-of-startups-will-fail-heres-what-you-need-to-know-about-the-10/ https://www.forbes.com/sites/neilpatel/2015/01/16/90-of-star...) and 80% (https://www.forbes.com/sites/ericwagner/2013/09/12/five-reasons-8-out-of-10-businesses-fail/ https://www.forbes.com/sites/ericwagner/2013/09/12/five-reas...), respectively. I consequently do not think a statement like this should be viewed as anything other than a simple and healthy reminder of how failure is inherent to entrepreneurship - something which naturally carries a risk for any investor. It is, however, also worth stressing how this, still largely unregulated, world attracts fraudsters. It is therefore not entirely unreasonable to assume an even greater percentage of projects will eventually hit 0 compared to traditional start-ups, and that investors thus ought to pay even closer attention to what they buy. EDIT: Downvotes, why?