WotC could price individual cards based on the price of a pack, and the chance of getting a card in a pack. For example, if a booster pack costs $10, and the c

WotC could price individual cards based on the price of a pack, and the chance of getting a card in a pack. For example, if a booster pack costs $10, and the chance of including a given card is X%, then price the card a la carte at X% * $10 and allow people to buy it directly. I wouldn't be opposed to them selling randomized boosters as well, based on gambling concerns [1], if it were possible to buy individual cards for this price. You could additionally offer a bulk discount. (OK, it's a little more complicated than that because the library of cards is larger than a booster pack, so it's not just a flat percentage chance to include each card, but you could normalize the probabilities to account for this.) [1] I'm not sure that I'm actually opposed to this, but I understand the argument.