The article also points out that novelty was a big factor. I'd happily pay $20 to try the coffee from California. I might even pay $55 for a cup of that Klutsch

The article also points out that novelty was a big factor. I'd happily pay $20 to try the coffee from California. I might even pay $55 for a cup of that Klutsch coffee mentioned. Only once though. The coffee can be as good as it once, even if I was swimming in money I'd rather donate the money than regularly spend $20/cup.