It's a tough one. I've been an Amazon Prime customer for a few years now and notice my buying habits centralise further and further on Amazon. The main "selli

It's a tough one. I've been an Amazon Prime customer for a few years now and notice my buying habits centralise further and further on Amazon. The main "selling point" for me, and this is where Amazon's dominance probably doesn't help things, is they own every facet of their distribution chain. So when they say on the website "guaranteed delivery tomorrow!" I can be certain that the item will arrive tomorrow. Before Christmas last year I needed to get a thunderbolt to HDMI adapter for my Mac so my family could play a game, Amazon got that to me on Christmas Eve. All turned around within the space of about 18 hours. Additionally the Amazon lockers make it simple for me to pick things up on the way home from work (there's one just outside my tube station). I'm not sure what other businesses can do to compete really, Amazon isn't necessarily always the cheapest place anymore, but they offer the convienience - and I haven't seen another business be able to match, or even beat that