>>Network effects almost by definition often create a better user experience. For example, Facebook has a network effect in that all your friends are there. The

>>Network effects almost by definition often create a better user experience. For example, Facebook has a network effect in that all your friends are there. The reason that’s so powerful is you actually want to join a network where your friends are. This thinking is backwards. You’re not there because you want to be there, you’re there simply because your friends are there and if you’re not, you’re left out. It’s not the platform that pulls, friends on the platform pull.