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People want to pay more for coffee than they currently pay. I realized this after seeing the popularity of Philz Coffee. Only drip coffee, for about $4 a cup, m

People want to pay more for coffee than they currently pay. I realized this after seeing the popularity of Philz Coffee. Only drip coffee, for about $4 a cup, much longer wait than sbux and lines out the door.

draw_down 9y ago
I really don’t get it. Their coffee is not good, at all. Blue Bottle is at least good coffee, but the wait is not worth it.
aeontech 9y ago
Philz was the first place where I could actually taste the difference in flavors between the different beans. I think it’s because they don’t burn their beans like Starbucks does. They also use heavy cooking cream rather than half and half. I am no coffee snob, but Starbucks coffee really is the lowest common denominator at this point, probably due to the scale they have to operate at.
- sosborn 9y ago
  It’s lowest common denominator because it is so common. If there were only a handful of Starbucks it would still be highly sought after. Now, you can’t turn a corner without seeing Starbucks. Same thing happened to Godiva.
  - aeontech 9y ago
    No, I don’t meant it as an issue of coolness - I mean that Starbucks needs to provide a consistent flavor to their customers at thousands and thousands of locations. My theory is that only way to do that for them is to burn their coffee beans and then drown it in syrup and milk, so the customer getting “extra tall vanilla latte” gets the same taste at any location from Alaska to Florida. Compare it to coffee at Noah’s Bagels or Tim Hortons. Those are large chains too. Tastes vary, but I think if you take a plain black coffee from each of the three, Starbucks will still come out on bottom.
- deleted 9y ago
  [deleted]
- shostack 9y ago
  They are making an effort to prove they can do decent coffee at Starbucks Reserve apparently. One just opened here in Redwood City that I've been meaning to try out. I think you pay more for the experience, but regardless, it is good to see Starbucks get back to their roots in some form.

draw_down 9y ago

I really don’t get it. Their coffee is not good, at all. Blue Bottle is at least good coffee, but the wait is not worth it.

aeontech 9y ago

Philz was the first place where I could actually taste the difference in flavors between the different beans. I think it’s because they don’t burn their beans like Starbucks does. They also use heavy cooking cream rather than half and half. I am no coffee snob, but Starbucks coffee really is the lowest common denominator at this point, probably due to the scale they have to operate at.

sosborn 9y ago
It’s lowest common denominator because it is so common. If there were only a handful of Starbucks it would still be highly sought after. Now, you can’t turn a corner without seeing Starbucks. Same thing happened to Godiva.
- aeontech 9y ago
  No, I don’t meant it as an issue of coolness - I mean that Starbucks needs to provide a consistent flavor to their customers at thousands and thousands of locations. My theory is that only way to do that for them is to burn their coffee beans and then drown it in syrup and milk, so the customer getting “extra tall vanilla latte” gets the same taste at any location from Alaska to Florida. Compare it to coffee at Noah’s Bagels or Tim Hortons. Those are large chains too. Tastes vary, but I think if you take a plain black coffee from each of the three, Starbucks will still come out on bottom.
deleted 9y ago
[deleted]
shostack 9y ago
They are making an effort to prove they can do decent coffee at Starbucks Reserve apparently. One just opened here in Redwood City that I've been meaning to try out. I think you pay more for the experience, but regardless, it is good to see Starbucks get back to their roots in some form.