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How is that different that other big retailers ? I mean, any chain here (Carrefour, Auchan, Lidl, Aldi, ...) have their own products brand too from foods to clo
by nolok 9y ago
How is that different that other big retailers ? I mean, any chain here (Carrefour, Auchan, Lidl, Aldi, ...) have their own products brand too from foods to clothes to electronics, to whatever, and they have the same advantage for them as amazon have for theirs.
This has nothing special to do with amazon.
- IntronExon 9y agoSame with WalMart, Target, Trader Joe’s (which iirc is Aldi owned), Costco, and probably many I’m forgetting. Everyone who has a marketplace uses the opportunity to offer competing products.
- ABCLAW 9y agoThe control brand is not necessarily a retailer-owned brand. It is a control variable to determine the value delta that consumers ascribe to branded goods in the absence of quality difference.