Reminds me another Steve Jobs conversation, about the NeXT logo: http://www.youtube.com/watch?v=xb8idEf-Iak http://www.youtube.com/watch?v=xb8idEf-Iak He talk

Reminds me another Steve Jobs conversation, about the NeXT logo: http://www.youtube.com/watch?v=xb8idEf-Iak http://www.youtube.com/watch?v=xb8idEf-Iak He talks about Paul Rand, who refused to give Steve multiple options on the NeXT logo. He would do just one, it would be right, and Steve could take it or leave it. I admire the courage involved in saying "taste is more than subjective, it's right vs. wrong, and I choose to be right." That's a huge part of the power in Apple's branding.