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Selling for less doesn't always work, because the more expensive guy can spend more on marketing. Also, for consumers, $19.99 is pretty much a fixed limit. Abo
by petervandijck 16y ago
Selling for less doesn't always work, because the more expensive guy can spend more on marketing.
Also, for consumers, $19.99 is pretty much a fixed limit. Above that, you loose people, but below, you don't necessarily gain more signups.
- mikemol 16y agoI suppose that's true; below a certain point, the effect of a price is pretty inelastic.