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I'm pretty sure Coca Cola can actually claim 100% saturation.
by maxawaytoolong 16y ago
I'm pretty sure Coca Cola can actually claim 100% saturation.
- jacquesm 16y agoIn fact, they probably can, after all, they're the #1 global brand. And those that they haven't reached yet they probably can't sell to. But it can be quite surprising to hear people say 'google? what's that?'. It still happens to me occasionally (but rarely), and it never ceases to amaze me that there are still people living under rocks thick enough to block out information like that. Same with wikipedia, you'd think that the news is out by now. But there are still people that have never heard of it.
- dflock 16y agoThere are also a _lot_ of people who have heard of Wikipedia, and used it, but have _absolutely no idea_ that it's user generated and that you can edit it. They are generally pretty stunned when I demo it.
- teach 16y agoRandom anecdote: Back in 2002 I spent a week in a village in rural Haiti trying to get an electric generator set up. We had car trouble between villages and our resident mechanic was fixing it on the side of the road, when a woman from a small hut came out and asked us if we wanted Coca Cola. She sold us bottles of Coke kept cool in a hole with a tarp over it. I've never looked at the Coke brand the same way since.
- jacquesm 16y agoHow is that for saturation? Amazing story. I heard that Coca Cola was pretty much the first western brand in to the most unlikely places.
- maxawaytoolong 16y agoIn rural Kenya, Coca Cola is the only thing visitors are advised to drink.
- jodrellblank 16y agohttp://www.google.co.uk/search?q=define%3Asaturated http://www.google.co.uk/search?q=define%3Asaturated