The product is horizontal in the sense that it is applicable in a variety of domains, much like spreadsheets. Most of the ~10,000 apps that have been created wi

The product is horizontal in the sense that it is applicable in a variety of domains, much like spreadsheets. Most of the ~10,000 apps that have been created with our beta relate to pricing and other economic calculations, often created by small business owners. These are the users we primarily need to get out in front of and create content for. I'm looking into advertising on blogs related to this demographic. (We spent years doing contract work in the health care industry, creating drug dosage calculators and the like using our own app builder, so there are definitely other verticals as well.)