The book looks great, I've ordered a copy. Thanks! As I mention elsewhere in the thread, we have been advised to not let the "newsworthiness" of our launch go

The book looks great, I've ordered a copy. Thanks! As I mention elsewhere in the thread, we have been advised to not let the "newsworthiness" of our launch go to waste, meaning that we should take the opportunity to get some press. It probably isn't worth 7k, though. E-mailing a select few publications ourselves and spending the money on advertising on blogs of interest to our demographic is probably a much better use of the money.