One group of lonely people who need Connection are residents in assisted living, memory care, nursing homes, etc. They will likely not seek out a service for th

One group of lonely people who need Connection are residents in assisted living, memory care, nursing homes, etc. They will likely not seek out a service for themselves, but their relatives might pay. Family members often don’t have the time, inclination or ability to stay connected with their older relatives, especially those at a distance. And frankly (sadly) many of the residents have simply been forgotten. Pen pal emails would not cut it for most of the over 70 crowd (especially those with dementia), but a snail mail handwritten letter or card could go a long way toward brightening somebody’s week.With some additional tech video pen pals might work. There is a vast untapped market of “upwardly mobile people who cannot pay enough quality attention to their older relatives living in facilities”.