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Learn Analytics. Take the free courses and earn Google Analytics Individual Qualification. Instrument your site and learn how your funnel behaves, how differen
by fenier 9y ago
Learn Analytics. Take the free courses and earn Google Analytics Individual Qualification. Instrument your site and learn how your funnel behaves, how different programs you have in place contribute and so on.
You must know your existing numbers before you can improve them.
Next, look into things which drive traffic (AdWords, Paid Search) or can recapture traffic (Remarketing). You should also consider a Tag Manager, such as Google Tag Manager, or Tealium.
If your traffic is high enough, you could learn how to run valid AB tests, but if your just starting out, chances are you do not have enough traffic to do this effectively.
In addition to the above, learn the vocab. Analytics, especially in a marketing context, can be very dense, and you'll need to understand the terms to get the most from other more marketing focused resources (books / forums, etc).
- dhruvkar 9y agoAll useful, thanks. Two questions: 1. What does tag manager do that simple analytics can't? 2. What is the lowest traffic amount needed to effectively A/B test?
- fenier 9y agoA Tag Manager allows you to add easily add and remove things like Remarketing Tags, AdWords tags, etc - without you needing to manually alter every page of your site all the time. This allows you to easily integrate with 3rd party services without constant code changes. Generally, you need something on the order of 1,000+ conversions in the test period to have enough traffic to generate a statistically significant result. There are a lot of articles about AB Testing and you should read up on it before deciding it's for you. In addition to the traffic, you need to be able to define a non-biased test, and be able to analyze it effectively.