The most favorable mental model I can think of is a highly abstracted form of "resellable pre-order discount". Considering that the eventual service and pricin

The most favorable mental model I can think of is a highly abstracted form of "resellable pre-order discount". Considering that the eventual service and pricing is completely undefined at ICO, that still isn't very favorable at all. And even if this uncertainty was somehow revolved, there'd still be the issue that a pre-order larger than the eventual market would be destined to sink the issuing company, likely before the preorders are fulfilled.