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If the PR firm doesn't get it, chances are that your customers won't get it. I'd personally spend a good amount of money to work on your core messages and brand
by ecesena 9y ago
If the PR firm doesn't get it, chances are that your customers won't get it. I'd personally spend a good amount of money to work on your core messages and brand.
After that, advertising is one way to go if you have a clear = small market that you want to attack first (unclear from your comment, you say "anyone with spreadsheet skills")
Finally, you could invest in blog posts/tutorials to showcase how your SaaS can solve problems in different domains. I find this very useful because if you try to write a 3 steps tutorial and you find out it's 10 pages long, then you may be encouraged to simplify your product from a "new user experience" point of view.
- davidpolberger 9y agoThe product is horizontal in the sense that it is applicable in a variety of domains, much like spreadsheets. Most of the ~10,000 apps that have been created with our beta relate to pricing and other economic calculations, often created by small business owners. These are the users we primarily need to get out in front of and create content for. I'm looking into advertising on blogs related to this demographic. (We spent years doing contract work in the health care industry, creating drug dosage calculators and the like using our own app builder, so there are definitely other verticals as well.)
- paulcole 9y agoIf you can’t explain it to a PR company how will you explain it to random small business owners. There’s something wrong with your messaging.