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What are the implications here for internet service providers and the big social networking companies?
by dforrestwilson 9y ago
What are the implications here for internet service providers and the big social networking companies?
- deleted 9y ago[deleted]
- tzahola 9y agoIt’s an absolute game changer!!!
- politician 9y agoFor social networking companies, I believe that it means targeting influencers to take advantage of their networks' coverage is much less powerful than first thought. An advertiser won't expect to be able to steer dollars towards just a few of the truly deeply connected influencers and gain outsized rewards; instead, they'll have to target lots of influencers, reducing the ROI of the project.
- oakridge 9y agoEven more than that, the structure of these networks imply that targeting influencers may be ineffective. There's an interview [0] with Duncan Watts discussing this. [0] Is the Tipping Point Toast? https://www.fastcompany.com/641124/tipping-point-toast https://www.fastcompany.com/641124/tipping-point-toast