When B&N decided not only not to compete with Amazon on books ("No, we will not price match these books". "Pay money to join our club to get a discount") but be

When B&N decided not only not to compete with Amazon on books ("No, we will not price match these books". "Pay money to join our club to get a discount") but become a wacky showroom of wacky products ( sushi making kit, anyone? Would you like a reading lamp? Oh, wait, no, it is not a reading lamp, it is just a lamp that you could use for reading. How about our Nook thing? Not that we can run anything electronic ) it signed its own death sentence. B&N stores were overstaffed.