The idea seems to be "spend a bunch of money and then launch will succeed". But, what if it doesn't succeed? What then? Better approach is "how can we reach p

The idea seems to be "spend a bunch of money and then launch will succeed". But, what if it doesn't succeed? What then? Better approach is "how can we reach potential customers repeatedly". Because that way if first launch doesn't work as well as expected, you have second launch, and third launch, and fourth launch. (Mostly learned from https://stackingthebricks.com https://stackingthebricks.com, though I don't see direct article about this at first glance.)