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Do you consider your product to be B2B or B2C? A fundamental aspect of marketing is knowing who your audience is. Narrow it down to a sliver that you think will
by cimmanom 9y ago
Do you consider your product to be B2B or B2C? A fundamental aspect of marketing is knowing who your audience is. Narrow it down to a sliver that you think will be the most enthusiastic adopters; then figure out how one gets the attention of those particular users.
- davidpolberger 9y agoThat's great advice. We have a B2B product and, as you say, we need to get our message out to these specific users. Frankly, I don't think that our "launch" will matter much down the road, but we have been advised to not let the "newsworthiness" of the event go to waste, meaning that we should take the opportunity to get some press. It probably isn't worth 7k, though.