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Do you have any data to show that PR would be an effective channel? If you're manpower limited, you could double down on marketing channels that are already ef
by peppersauce 9y ago
Do you have any data to show that PR would be an effective channel?
If you're manpower limited, you could double down on marketing channels that are already effective for you, or spend the time and money testing channels.
Check out the book 'Traction' by Gabriel Weinberg (of DuckDuckGo).
- davidpolberger 9y agoThe book looks great, I've ordered a copy. Thanks! As I mention elsewhere in the thread, we have been advised to not let the "newsworthiness" of our launch go to waste, meaning that we should take the opportunity to get some press. It probably isn't worth 7k, though. E-mailing a select few publications ourselves and spending the money on advertising on blogs of interest to our demographic is probably a much better use of the money.