(Taking the article at face value for the sake of argument.) I have to imagine there's going to be a smarter way to finance and manage companies that don't hav

(Taking the article at face value for the sake of argument.) I have to imagine there's going to be a smarter way to finance and manage companies that don't have huge growth prospects. Sure, creative destruction and all that, but isn't there some size at which a bookstore works profitably? So figure out that size, which is maybe smaller but still a chain, and get organized around that concept. Is that unrealistic somehow? Does it really need to be financed in public markets?