I think there will be very legitimate advantages to AMP for email. However as more and more marketers embrace it, that gives away leverage. It is a very gradual

I think there will be very legitimate advantages to AMP for email. However as more and more marketers embrace it, that gives away leverage. It is a very gradual thing. However much like the ad ecosystem, if Google can control the entire email experience from inbox to landing page, and marketers become dependent on it, then that allows Google to exert pressure in other areas that benefit it. My bet is that this eventually takes the form of an auction model for ensuring your messages reach the inbox of the users. But this is a very long-term thing, which is why I see AMP as merely a stepping stone (and not necessarily a direct one). Hope that clarifies a bit.