It’s something I struggle with because the advice and reading I do doesn’t seem to quite match up to reality. Also for a while I focused on outbound sales which

It’s something I struggle with because the advice and reading I do doesn’t seem to quite match up to reality. Also for a while I focused on outbound sales which has been comprehensively disastrous. Marketing to develop inbound is generally a lot better for online/Saas in my experience, focusing on getting adwords and content has helped a lot personally.