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They are the medium, not the advertising company, the same way a tv channel is the medium, not the advertising company. WPP, Omnicom, Dentsu, those are advertis
by golemiprague 9y ago
They are the medium, not the advertising company, the same way a tv channel is the medium, not the advertising company. WPP, Omnicom, Dentsu, those are advertising companies. You are conflating here two different things.
- coupdetaco 9y agothey are distribution, just like the agencies. Only Google drives distribution costs down