I think the difference here is that when it comes to embedded software, very expensive capital can be tied up, as is the case in the above video. Not many comm

I think the difference here is that when it comes to embedded software, very expensive capital can be tied up, as is the case in the above video. Not many commercially available software packages cost >$10k and very few people are exposed to that risk. Meanwhile, there are hundreds of millions of cars in the US.