3 ms·

> couldn't squeeze anything more than organic marketing for it Were you not able to get an ROI on paid ads?

• muzani 9y ago
  Didn't fit our business model for a number of reasons - market was not urban, huge e-commerce competitors drove prices up too much, profit margin was paper thin, made worse after some new taxes and weakening currency. FB also doesn't target ethnicity, whereas our core product was recipes targeted towards a cultural group. It was a good thing in the end though. We met someone who was spending huge money on marketing the same things as us, but were paying really high costs and had to really increase the prices to compensate. They acquired us, partly because of our really low, organic marketing costs.