While you're not wrong about trends in design / UI design, if you think about it for a moment, your argument is no more than a mere footnote (if any) in Google'

While you're not wrong about trends in design / UI design, if you think about it for a moment, your argument is no more than a mere footnote (if any) in Google's reasons for pushing AMP to email. It's mostly about tracking and a form of "embrace, extend, extinguish". We're at the last end of the second phase now. Make no mistake, Google has followed through on the "extinguish" part enough in the past. See: Google Reader, and what they did to Usenet and the Deja archives.