Ah, I see. So in this case, “dead” means billions of people who login multiple times per week and the accompanying tens of billions in ad revenue. May we all h

Ah, I see. So in this case, “dead” means billions of people who login multiple times per week and the accompanying tens of billions in ad revenue. May we all have startups that suffer such a fate. Seriously though, I’m not sure what your point even is. Facebook doesn’t care about how often you login or why, as long as ad revenue keeps flowing. And those numbers have grown like crazy over the period where you say their search traffic (and thus their userbase) has been cratering. I just don’t see it. Every meaningful metric for Facebook that you can find for the period in question points to the search trend not being a reliable predictor. Also, my point with YouTube is that their search trend has been flat or declining since 2012, but YouTube as a platform has been anything but over that time period. Not a useful signal.