This article does a good job of , at least in my estimation, summarizing the main factors of Peterson's success. One additional factor I do think is a major re

This article does a good job of , at least in my estimation, summarizing the main factors of Peterson's success. One additional factor I do think is a major reason so many young people find him interesting is because he synthesizes religious ideas in a modern evolutionary and scientific context to attempt to give meaning and purpose to life. This speaks to a lot of young people in post-modernist / post-religious society I think. I don't necessarily agree with him on much, but I think the benefits of having meaning and purpose, and a social spiritual life are something most modern atheists tend to neglect, to their own and society's detriment.