These are the same people who want "intuitive" understanding of fundamentally mathematical subjects. Anytime I see a title, "X without math," I just see "X with

These are the same people who want "intuitive" understanding of fundamentally mathematical subjects. Anytime I see a title, "X without math," I just see "X without X." Intuition isn't understanding and ignorance isn't expedience. I think your choice of the word craft really homes in on what we are supposed to be doing. Building things well with craft. There is a place for duct tape and wire, but the craft of software matters.