I have little feedback for you, other than don't spend 7k on a PR firm. Maybe someone will hold a different opinion, but for the most part they are useless. Yo

I have little feedback for you, other than don't spend 7k on a PR firm. Maybe someone will hold a different opinion, but for the most part they are useless. You're probably better investing that money in advertising. Or flying out and meeting new clients. It really depends on the industry and how 'niche' your product is, and how you can connect with your customers. Conferences can sometimes be interesting as well, if they allow you to connect with people in your industry.