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This is analogous to Facebook moving from individual walls to a newsfeed. Why did they move to newsfeed? Easily consumable ad units. People WILL get used to it
by nsx147 9y ago
This is analogous to Facebook moving from individual walls to a newsfeed. Why did they move to newsfeed? Easily consumable ad units.
People WILL get used to it, and advertisers will soon have programmatic access to ads that will show in the Discover section. Whether or not they will add value to the advertisers with this format is the real question.
This change is no surprise to me, nor will they change it. Driven by the need for ad revenue [0]
[0] - https://news.ycombinator.com/item?id=14983800#14985153 https://news.ycombinator.com/item?id=14983800#14985153
- numerlo 9y agoThere was no real alternative for facebook. There is one for snapchat and it's called instagram stories. The way I see it, snapchat will lose even more users to instagram while at the same time increasing their per-user revenue. What's left to be seen is whether the increase in per-user revenue will make it up for the lost users.
- wonder_bread 9y agoSnap and Bitmoji are at the top of the charts in the app & play store (even above Instagram for the most part) since the update came out, so I wouldn't be so sure about that.
- justinhj 9y agoI hear this a lot but doesn’t instagram stories have way less to it than snapchat? It’s a completely different app