They pay one way or the other. The ad campaign cost is factored into the consumer price. In my eyes, this all comes down to convenience. If there would be a way

They pay one way or the other. The ad campaign cost is factored into the consumer price. In my eyes, this all comes down to convenience. If there would be a way to automatically deduct the small price for an impression from my account every time I visit a site, I would totally do that in order to avoid ads, crappy js, malware and all that shit. I don't even think it would cost that much.