Sure - when you run ads on your own website with Google, you get 68% of the revenue share. (https://support.google.com/adsense/answer/180195?hl=en https://supp

Sure - when you run ads on your own website with Google, you get 68% of the revenue share. (https://support.google.com/adsense/answer/180195?hl=en https://support.google.com/adsense/answer/180195?hl=en) It's harder to say with forms of advertising like referral links, since many of those are negotiated directly between the website and someone like Amazon, but others go through middlemen that probably take 20-30%, as Google does for AdSense. (source: I run ads, and have referral links, on the Pi Searcher for fun, and to pay the hosting bills. And some coffee money. I get paid by Google part-time, but this is based upon my experience as an ad hoster, nothing else.) But remember that a lot of advertising out there is search advertising (google, bing, baidu, etc.). In which case, Google/Bing/etc. are the content creators -- their content is a search engine -- and they monetize it by advertising.