It is in the interests of media companies to produce better codecs to drive the efficiency and effectiveness of their primary revenue stream. I mean, look at Ne

It is in the interests of media companies to produce better codecs to drive the efficiency and effectiveness of their primary revenue stream. I mean, look at Netflix - they have a huge driven reason to invest in codec development. The fact that all these businesses have vested interest and need for the best possible codecs, they have plenty of reason to invest in making new ones for self-serving purposes. No patent revenue potential required. Look at AOM - an organization formed entirely to circumvent the patent system to produce a royalty free good codec everyone can actually use. When companies look at the patent encumbered codec of the day and reject it because of the patents you have a demonstrable show of how detrimental patents are to innovation.