Looks interesting, but I'm not sure if people would want yet another box or yet another stick in their rooms just so they can watch what they want, what with al

Looks interesting, but I'm not sure if people would want yet another box or yet another stick in their rooms just so they can watch what they want, what with all the apps for the streaming services already available on different hardware platforms. At $399, this is very expensive! I certainly don't want yet another box, and the TV app on Apple TV has kind of solved this problem (to the extent that services support the search).