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The real beauty that enables this blue sky opportunity is the personalized targeting Netflix can do AT GLOBAL SCALE! The old school Hollywood model for creating
by dforrestwilson 9y ago
The real beauty that enables this blue sky opportunity is the personalized targeting Netflix can do AT GLOBAL SCALE! The old school Hollywood model for creating shows and movies is getting turned on its face.
Critics will hate a lot of what Netflix puts out, and it won't matter at all to the fans who can get exactly what they want in the comfort of their home free from judgement and peer pressure.
- e_b 9y agoThere's no personalized targetting in content. It's really one size fits all, or at least the regular S-M-L. It is, obviously, impossible to make different shows for millions of individuals. What Netflix has is more detailed data of what people watch. So will its competitors is just a few years. What matters in content is the content of that content. Ideas, emotions, excitement. Technology is irrelevant.
- golergka 9y agoCan't we expect in a few years to dynamically change what actors have been cast as what charavters with a flip of a button? Deep fakes already look pretty convincing. Also, insert some scenes, remove others, change the cut a little bit, change color grading, music mix – all these changes look like something modern AI could learn to do.
- e_b 9y agoAbsolutely not. None of this is possible or even desirable. We don't want to watch optimized video. We want to watch stories that move us, created by geniuses like Coppola, or whoever you think is good.
- doyoulikeworms 9y agoWhat if a story could be modified dynamically in order to maximize the chance that it moves you? Or to deepen its impact? I figured that’s what the GP post was getting at. Just more tools for geniuses to use to move us and move us more deeply.
- newscracker 9y agoIt makes a lot of sense, and though what I say may sound a bit ridiculous, I don't think most people are capable of making such decisions. They'd rather have some mindless entertainment than moving stuff (we already know this from what's shared on social media, and how TV news and reality shows thrive).
- golergka 9y agoWhy would you think that what we want, or, to be more exact, what we think we want, matters? The only thing that matters is what we end up watching more and not closing. A lot of people say that they want long, challenging reading but they end up reading Buzzfeed articles. Don't ask people what they want to do - watch what they actually do.
- 1337biz 9y agoThe question is probably a bit different - if there is a place for a new genere that is not a linear, sequential narrative model.
- icebraining 9y agoThere is, they're called video games.
- throwaway0255 9y agoThis seems like a good idea on its surface (even to me). But in every case I can think of where an algorithmic approach was taken to producing "high-quality" "high-value" artistic content, it's produced things I have zero interest in that the greater population seems to dutifully consume and not even really enjoy all that much. Youtube is positioned to take a similar approach, and it turns out the formula that works the best is sociopathic narcissists of a certain age with certain facial features producing 10-minute videos of rats getting tasered 7 days a week. I think this might be a situation where the gap between what people want, and what people will consume, is very wide. And the algorithms know how to produce what people will consume, but they do not know how to produce what people want.
- derefr 9y agoThe problem is that people will end up paying for what they consume even if they don’t want it; but won’t pay (or at least continue paying) for things they want but don’t bother actually consuming.