> The consumer wants to play music, they want it to sound good, they want zero setup or calibration involved, they want good software integration with the ecosy

> The consumer wants to play music, they want it to sound good, they want zero setup or calibration involved, they want good software integration with the ecosystem they're already familiar with and they want the device to look good alongside their home decor. Oh and they want reliable, no-lag, multi-room audio so that their setup can expand throughout their home. This is exactly why I bought one, and it's fulfilling that job admirably. (It's replacing an AirPort Express for AirPlay + small amp + bookshelf speakers + sub.) I didn't care at all for the "smart" aspect and in that sense had zero expectations, but I've used Siri more in the last week than I have since it was released (and the kids love it).