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Are you sure about that? https://trends.google.com/trends/explore?date=all&q=facebook,twitter,instagram,whatsapp,LinkedIn https://trends.google.com/trends/expl

• danbruc 9y ago
  Sure, the search traffic is huge but so is the rate it is falling at. If it stopped right now, it would still be a very huge site, but are there any indications that it does? Are there good alternative explanations for the decline in search traffic that would not indicate a decline in popularity of Facebook, for example can the decline be matched with users migrating from browser to app? I failed to find a satisfying alternative explanation. Besides that, I noticed a decline of the popularity of Facebook among the people I know at least about 5 years ago. I only looked at the search traffic for confirmation years later when that trend was pretty obvious from personal experience because I was interested whether that was a general trend or only due to me and the people I know becoming older or something like that. Add to that that I talked to some young teenagers last year that somewhat proudly told me that they don't have and never had Facebook profiles and for all I know Facebook really is on the way down. Whether everyone just moves over to Instagram and WhatsApp and what all that implies for the company Facebook is of course also a different matter.