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High-end cycling kit is absurdly expensive. A pro-level jersey from Assos, Rapha or Giordana retails for well over $200. The market isn't huge, but the margins
by jdietrich 9y ago
High-end cycling kit is absurdly expensive. A pro-level jersey from Assos, Rapha or Giordana retails for well over $200. The market isn't huge, but the margins are tremendous.
- samstave 9y agoAnd it has the 'one-up value', very strong in its market demographic; "Did you see Bill's new garment?" "yeah thats bad-ass!" "im getting one!" --- And you should have a service that allows people to upload their graphics to the garments they order.... Tee-Spring for cycling gear that is protective and they can choose from D30 padding options....