I agree that marketing cannot be learned overnight, but it can be learned. All the info you need is free or cheap online. The tools are readily available and ch

I agree that marketing cannot be learned overnight, but it can be learned. All the info you need is free or cheap online. The tools are readily available and cheap to use. As developers, if we can learn how to market our software, we can unleash our internal value. Instead of creating value for others, we can build equity for ourselves. Do you really think learning to market is going to be as hard as learning to code well? What if it takes you 5 years to become a master marketer? But you are learning to market while growing your own business -- was the time well spent if your business is grossing $1M and netting $300k a year at the end of that 5 years.