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Making great things is marketing. The first (and perhaps most important) part of marketing is understanding the, you know, market, and what products would be ap
by MartinCron 16y ago
Making great things is marketing. The first (and perhaps most important) part of marketing is understanding the, you know, market, and what products would be appropriate for it.
The pervasive Marketing==Advertising mindset is a little short-sighted.
- jacobolus 16y agoThat’s silly. If anything that implies “understanding of the market” is “marketing” then “marketing” has become an all-purpose synonym for “running a business”. At that point, it has no reason to exist as a separate word. I contend that “marketing” does not in popular practice have such a broad definition.
- MartinCron 16y agoYes, absolutely. Marketing is part of everything. It's not a separate department or effort, it's a facet of every effort of a company. It's something that everyone, from product design to development should keep in mind. I'm just running with the definition given to me by my marketing professor at my university's business school :) Look at 37Signals. I contend that everything they do is marketing, even if it's not writing commercials or buying ads.