That "etc" sure has to carry a lot of implications. For example, see their Maps data collection practices: The data that Maps collects while you use the app —

That "etc" sure has to carry a lot of implications. For example, see their Maps data collection practices: The data that Maps collects while you use the app — like search terms, navigation routing, and traffic information — is associated with random identifiers so it can’t be tied to your Apple ID. Or Apple Pay: When you use Apple Pay we don’t track what you’re buying, so we can’t build a purchase history to serve you ads. Or Siri: If you give your explicit consent, Apple can improve Siri and other intelligent features by analyzing how you use iCloud and the data from your account. Analysis happens only after the data has gone through privacy-enhancing techniques so that it cannot be associated with you or your account Note the word "can't" that appears over and over. Yes Apple necessarily records some data, e.g. for streaming services. But broadly speaking, Apple couldn't sell the data to advertisers even if they chose to, because they don't have the data.