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Getting into a rapid growth area definitely gets you a leg up. I'm in such area (ketogenic diet). However, that's not a magic bullet. There's competition stil
by dhruvkar 9y ago
Getting into a rapid growth area definitely gets you a leg up.
I'm in such area (ketogenic diet). However, that's not a magic bullet.
There's competition still for eyeballs. How to get some of those eyeballs on your product consistently is the question.
- muzani 9y agoOh lol I started a keto diet startup. It's quite self advertising but it's a niche. We had lots of actual professional marketers and couldn't squeeze anything more than organic marketing for it.
- dhruvkar 9y ago> couldn't squeeze anything more than organic marketing for it Were you not able to get an ROI on paid ads?
- muzani 9y agoDidn't fit our business model for a number of reasons - market was not urban, huge e-commerce competitors drove prices up too much, profit margin was paper thin, made worse after some new taxes and weakening currency. FB also doesn't target ethnicity, whereas our core product was recipes targeted towards a cultural group. It was a good thing in the end though. We met someone who was spending huge money on marketing the same things as us, but were paying really high costs and had to really increase the prices to compensate. They acquired us, partly because of our really low, organic marketing costs.