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How high is the "iAd for Developers" conversion rate?
- nl 16y agoThe most interesting thing here was how much cheaper AdMob was. If the conversion rate for AdMob is roughly the same as iAd then the cost per acquisition is $2.43. That's still not good enough for a $1 app, but it's a lot better than $14.90.
- akshayubhat 16y agoAdMob/Google likely have better targeting algorithms due to amazing amount of data that they posses. Also Google employs army of Machine Learning/Recommendation System engineers, while Apple is just getting in to this field.
- credo 16y agoMy theory is that the CPA was high because iAd is a new and captivating ad-platform. Users who see AdMob (or other older-platform) ads are less likely to click on ads. However, most users haven't seen iAds and so they may click on the ad just to explore it further - this means that a lot of users may click on iAds even though they may have no interest in the product being advertised.
- chopsueyar 16y ago$0.25 CPC for banners? Perhaps Apple will change to CPM pricing?