A bit overblown on the reaction to Apple's changes, but this article is generally true. I'd love to serve only high quality ads on high quality inventory. There

A bit overblown on the reaction to Apple's changes, but this article is generally true. I'd love to serve only high quality ads on high quality inventory. There is a ton of cheap, low quality impressions in the market right now. It can be difficult to /not/ buy these, and this is a step in the right direction. Right now there are 3rd party vendors that analyze sites and block sites with 3+ ads, or certain types of content, but they aren't terribly effective and often block high quality sites too. My biggest challenge is blocking sites I know are absolute garbage but they use strategies to stop me from blocking them. Fucking topix.com / topix.net is really difficult to block because they constantly create new domains (topixstars.com, topixparenthood.com, etc) so blaclisting their domain isn't even effective.