You're describing a monopsony, not a monopoly. And while Google has monopsonic power, it isn't the sole player in the market so it's not a true monopsony. Fac

You're describing a monopsony, not a monopoly. And while Google has monopsonic power, it isn't the sole player in the market so it's not a true monopsony. Facebook, Twitter, and other channels have control as well. If you still disagree, look at how widespread Facebook's open graph standards are as proof of the market catering to these companies' purchasing power. Or just look at the header on the article: https://i.imgur.com/XlGgTaw.png https://i.imgur.com/XlGgTaw.png