it's called market signaling. I just read it from a previous HN post/commentary. Example: Once they use VB as their adviser everyone just thinks the coin will g

it's called market signaling. I just read it from a previous HN post/commentary. Example: Once they use VB as their adviser everyone just thinks the coin will go to the moon. 99% of these ICOs really don't need a blockchain and are just selling a prepaid discounted giftcard where the discount is not determined until a maturity date and you don't even know if the company is there for you to redeem your giftcard.