A lot of stuff is objective[1] but not everything is and there we can't really do better than "personal taste". A coherent vision by one person might rub me the

A lot of stuff is objective[1] but not everything is and there we can't really do better than "personal taste". A coherent vision by one person might rub me the wrong way but a design by committee will certainly do so. [1] in a practical sense, I'm very skeptical of absolute objectivity.